There's a lot of crossover between romance and other genres. For example between romantic suspense and crime novels, so books that you might or might not consider romance show up in other sections of bookshops some times.
For romcom type romance I'd recommend Jennifer Crusie. Janet Evanovich does crime/romance that's also pretty funny at times.
I don't like crime novel either, but in general I don't min romance with crossover. I tend not to think of them as romance novels, but the other genre it is crossing over with. It is books where the romance/relationship is the focus of the story that I don't like it.
It's kind of comparing apples and oranges. I enjoy both. I think there's probably a bit more variety in books since it takes more money and more people to make a film so production companies might be less willing to take chances on unusual ideas. Movies do have eye candy though, which can be fun.